THE RIGHT WAY AND THE WRONG WAY TO BUILD YOUR BRAND
75% of brands don’t matter to consumers.* That’s a lot of companies wasting money and building brands the WRONG way.
ARE YOU READY TO BUILD YOUR BRAND THE RIGHT WAY?
Dear Brand Builder,
Are you ready to build a brand strategy system that makes attracting and retaining high-value customers a no-brainer for everyone in your business?
Then, the Make Business Matter (MBM) Brand Strategy System will be exciting for you.
Here’s why …
The MBM Brand Strategy System is built on over 100 years of the best branding and marketing practices.
And it’s built on my 19 years of experience as a marketing and branding expert working in the trenches with customer-obsessed leaders for companies like Life is Good, Turner Classic Movies, and Zappos.
In other words, it’s built on what actually works.
I’ve helped a business that didn’t think they had anything else to sell.
Turner Classic Movies (TCM) struggled to monetize its brand. I helped their leaders discover products their passionate fans would love, leading to the acquisition of new movies, an e-commerce site, and the TCM Classic Film Festival.
I’ve helped a business skyrocket their sales by helping them see what their customers wanted in data they already had.
Thomas Nelson was struggling against their biggest competitor. I helped their leaders develop a Bible merchandising system based on hidden customer desires that beat out competing systems. It created double-digit sales growth for the retailers that used it.
I even helped a business turn a recession into a competitive advantage.
Kohl’s had its eye on a prize: overtake JCPenney in market share. Then, the Great Recession hit. I helped Kohl’s leadership devise branding and marketing strategies that helped them dramatically increase their revenue. And they overtook not only JCPenney but also Macy’s in market share.
I know what works.
Now, the MBM Brand Strategy System takes everything I’ve learned—the 1000s of books and cutting-edge academic articles I’ve studied…
Then filters it through 19 years of experience building and growing brands in the trenches…
And applies it to your unique brand in a way that’s easy for everyone in your organization to use to drive your company’s growth.
Become the brand of choice for high-value customers.
The MBM Brand Strategy System doesn’t force you to rebrand and become something you’re not.
Instead, it takes what you do today. Then, it cuts out everything that doesn’t matter. And finally, it amplifies everything that actually drives customers to do business with you.
It turns your brand into the best version of itself.
It creates a brand that drives growth and one you can be proud of.
It gets you chosen first.
Sound good?
Then...
Get started building your brand the RIGHT way…
(Note: Limited Spots Available.)
BRANDING THAT DRIVES PREFERENCE.
MARKETING THAT DRIVES ACTION.
19-YEARS EXPERIENCE AS A BRAND STRATEGY EXPERT
ADVISING CUSTOMER-OBSESSED EXECUTIVES AT
WHAT TO EXPECT FROM
MAKE BUSINESS MATTER
Make Business Matter’s Core Values That Drive Your Results
BE STRATEGIC
Don’t get lost in the details. Always step back and see the bigger picture.
BE EFFICIENT
Don’t waste time, money, or resources. Always seek ways to decrease waste.
BE OPEN MINDED
Don’t fixate on an idea. Always consider alternate possibilities.
BE A REALISTIC OPTIMIST
Don’t just see the negative in things. And don’t get disconnected from reality. Always strive to create a realistic, better tomorrow.
BE AN ETERNAL STUDENT
Don’t stop learning. Always find time to learn and challenge your ideas. That is the only true path to wisdom.
BE AN ACTIVE LISTENER
Don’t focus on what you’re going to say when someone else is talking. Always listen to what they say and incorporate it into the conversation.
BE ATTENTIVE
Don’t treat anyone like a small fish in a big pond. Always treat everyone like the only fish in the pond.
BE RELENTLESS
Don’t stop when others would. Always push the extra mile.
BE REFLECTIVE
Don’t get mindlessly lost in execution. Always step back and reflect on what you have done and how you can improve.
THIS OFFER IS ONLY FOR CUSTOMER-OBSESSED LEADERS WHO ARE SERIOUS ABOUT GROWTH
To help you get these results, I have to learn your business almost as well as you know it. And that requires more than just a quick, cookie-cutter process.
So, unlike other branding agencies that take on as many clients as they can handle, I work directly with no more than 11 clients at a time.
Since I can only work with 11 clients at a time, these free brand audit spots are limited. They’re only for customer-obsessed leaders like you who want to commit to making attracting and retaining high-value customers a no-brainer for everyone in your business
(Note: Only taking 1 more brand strategy system client in 2024)
TESTIMONIALS
WHAT CUSTOMER-OBSESSED LEADERS SAY
“In today's noisy world, it's more important than ever to truly identify your brand proposition and what differentiates you from everyone else. Customers have so many choices and are in the driver seat when it comes to the brand experiences they've earned and demand.
Having had the pleasure to work with Aaron for almost a decade, he sincerely is in a class of his own, above the rest in helping identify what it takes within your organization to be the one and only choice for your customers.
Aaron's direct, analytical, and methodical approach is so refreshing and backed with performance-based data that validates what's having the biggest impact. He helps you truly earn and strengthen your customers' trust and loyalty with every interaction.”
Marcus Thornton
Chief Marketing Officer, SCHEELS
* 75% statistic from HAVAS's 2021 Meaningful Brands report. According to the report, if 75% of brands vanished, nobody would care. And they'd easily find a replacement.
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