TIRED OF BEING

JUST ANOTHER CHOICE?

Make Business Matter creates the only customized brand strategy system that makes attracting and retaining high-value customers a no-brainer for everyone in your business.

19-YEARS EXPERIENCE AS A BRAND STRATEGY EXPERT

ADVISING CUSTOMER-OBSESSED EXECUTIVES AT

Turner Classic Movies logo
Zappos logo
GripGrab logo
Life Is Good logo
Ellusionist logo
Kohl's logo
Scheels logo

WANTED:

CUSTOMER-OBSESSED LEADERS SEEKING AN EDGE

I get it.

You have a great product. But customers have a lot of choices. So, it’s hard to stand out and get them to choose you over your competitors.

And, even when you get that purchase, it’s just as hard to get that customer to come back.

Every day feels like a battle.

You have to…

🎯 Attract new customers. Keep existing customers (and get them to spend more).

🎯 Understand what really matters to your customers so you can develop better strategies.

🎯 Get the rest of the company to see marketing as a revenue generator instead of a cost.

🎯 Inform product development about what products customers will actually want.

🎯 Get marketing, merchandising, and sales to work together.

🎯 Figure out if what you’re doing is actually working (and know what isn’t).

🎯 Align your team to serve your customers better than the competition.

🎯 Grow the business.

That’s a lot to think about. And it’s just a fraction of what customer-obsessed leaders like you have to manage on a daily basis.

You’re pulled in so many directions. Every time you seem to be juggling as much as you can handle, another ball gets tossed into the mix.

Wouldn’t you breathe a sigh of relief if you could….

✅ Magnetically attract new customers with a high lifetime value who are easy to service and satisfy.

✅ Increase the lifetime of your existing customers and get them to choose you more often while they’re with you.

✅ Gain up-to-date customer insights with no extra work so that you can exceed your customers’ expectations and know what they want before they know themselves.

✅ Get the whole organization to perceive marketing as the key to shaping the entire business and outpacing the competition (instead of seeing it as just a cost).

✅ Help product development create products that WOW customers instead of wasting time and resources on another flop.

✅ Get marketing, merchandising, and sales to see customers in the same way.

✅ Easily measure the brand so that every department in the organization knows progress is being made toward their individual goals.

✅ Align your team by meeting each team member’s needs so they can take ownership and get more done in less time.

✅ Have an easy-to-implement strategy system that can free up your time so you can focus on growing the business instead of wasting time micromanaging people and figuring out what will work.

Those are some of the ways I’ve helped customer-obsessed leaders over the last 19 years.

And there are two ways I can help you achieve results like those …

TWO WAYS

MAKE BUSINESS MATTER

CAN HELP YOU

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Hire Make Business Matter to build a ustomized Brand Strategy System

ONE-ON-ONE

Customized brand strategy systems for companies doing $1 million+ in revenue. Make Business Matter builds and helps you implement a customized brand strategy system so that attracting and retaining high-value customers becomes a no-brainer for everyone in your business.

Note: Taking Only 1 More Client For July

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Learn how to attract and retain high-value customers on your own

NEWSLETTER

Free insights and strategies delivered straight to your inbox. These are the same strategies I’ve used with everything from startups to multi-billion dollar companies to transform them from being just another choice in the market into THE choice for high-value customers.

TESTIMONIALS

WHAT CUSTOMER-OBSESSED LEADERS SAY

“In today's noisy world, it's more important than ever to truly identify your brand proposition and what differentiates you from everyone else. Customers have so many choices and are in the driver seat when it comes to the brand experiences they've earned and demand.

Having had the pleasure to work with Aaron for almost a decade, he sincerely is in a class of his own, above the rest in helping identify what it takes within your organization to be the one and only choice for your customers.

Aaron's direct, analytical, and methodical approach is so refreshing and backed with performance-based data that validates what's having the biggest impact. He helps you truly earn and strengthen your customers' trust and loyalty with every interaction.”

Photo of Marcus Thornton, Chief Marketing Officer, SCHEELS
Marcus Thornton

Chief Marketing Officer, SCHEELS

WARNING:

ABOVE AVERAGE

RESULTS BELOW

For 19 years as a marketing and branding expert, I’ve done two things:

1. Help companies create branding that makes customers prefer them.

2. Help companies create marketing that makes customers take action.

Wondering what that looks like?

I helped customer-obsessed leaders at...

🎬 Turner Classic Movies (TCM) go from struggling to figure out how to monetize their brand to creating products that their passionate fans love, like the TCM Classic Film Festival.

🏫 Kohl’s devise branding and marketing strategies that skyrocketed their revenue and market share, leading them to overtake Macy’s and JCPenney during and after the Great Recession.

📚 Thomas Nelson develop a Bible merchandising system based on hidden customer desires that created double-digit sales growth for every retailer that used it.

Want Dramatic Results Like These For Your Business?

Photo of the booklet Double-Digit Growth Secrets: The 3-Step Process to Create Marketing Strategies That Skyrocket Sales

WHY DO SOME BUSINESSES SEEM TO ALWAYS HAVE THE UPPER HAND?

Get an in-depth guide on a secret 3-step process that drove double-digit growth for every retailer that used it.

Photo of the Brand Strategist Aaron Shields, founder of Make Business Matter

AARON

SHIELDS

Founder

WHO'S THE WIZARD BEHIND

MAKE BUSINESS MATTER?

Hi!

I’m Aaron Shields.

I started Make Business Matter in 2023 when I left a partnership in a branding agency after 18 years

Unlike your typical agency, Make Business Matter doesn’t create clever ad campaigns or pretty designs.

Make Business Matter is a brand strategy firm that does one thing: help customer-obsessed leaders create brand strategy systems that transform their companies from being just another choice in the market into THE choice for high-value customers.

Without strategies to get your customers to choose you over and over again, pretty ads and slogans are worth less than the pixels they’re displayed on.

If your branding doesn’t increase your customers’ preference for your company, it’s not branding.

If your marketing doesn’t compel your customers to take the action you want, it’s not marketing.

And, if branding and marketing aren’t working together, that’s a recipe for customers buying from someone else.

It’s simple …

Branding increases your customers’ preference for you so that your marketing is more likely to make them take action.

If your marketing and branding don’t do that, you’re wasting money. And you’re letting your customers down.

At Make Business Matter, I use my 19 years of experience to build you a customized marketing and brand strategy system that does these two things:

1. Get high-value customers to prefer you.

2. Get high-value customers to choose you more often than your competitors.

You know, stuff that actually matters.

To help you get these results, I have to learn your business almost as well as you know it. And that requires more than just a quick, cookie-cutter process.

So, unlike other branding firms that take on as many clients as they can handle, I work directly with no more than 11 clients at a time.

And I don’t take on any new clients while I get to know your business.

But, enough about me.

This is about you.


Click the link below to get started creating results that matter instead of just pretty designs.

WHAT TO EXPECT FROM

MAKE BUSINESS MATTER

Make Business Matter’s Core Values That Drive Your Results

BE STRATEGIC

Don’t get lost in the details. Always step back and see the bigger picture.

BE EFFICIENT

Don’t waste time, money, or resources. Always seek ways to decrease waste.

BE OPEN MINDED

Don’t fixate on an idea. Always consider alternate possibilities.

BE A REALISTIC OPTIMIST

Don’t just see the negative in things. And don’t get disconnected from reality. Always strive to create a realistic, better tomorrow.

BE AN ETERNAL STUDENT

Don’t stop learning. Always find time to learn and challenge your ideas. That is the only true path to wisdom.

BE AN ACTIVE LISTENER

Don’t focus on what you’re going to say when someone else is talking. Always listen to what they say and incorporate it into the conversation.

BE ATTENTIVE

Don’t treat anyone like a small fish in a big pond. Always treat everyone like the only fish in the pond.

BE RELENTLESS

Don’t stop when others would. Always push the extra mile.

BE REFLECTIVE

Don’t get mindlessly lost in execution. Always step back and reflect on what you have done and how you can improve.

COMMON QUESTIONS UNCOMMON ANSWERS

Does Make Business Matter offer rebranding?

No.

Here’s why:

99% of the time, the only company that benefits from a rebrand is the agency that charges you a lot of money for its rebranding services.

Unless your company is seriously failing, you don’t need a rebrand.

Instead, you need to refine your brand.

My process is more akin to what a music producer does: it helps you refine your brand by eliminating everything that hinders you and amplifying everything that helps you.

And, then, I help make that a reality.

Brand refinement augments who you already are instead of trying to turn you into something you’re not.

What sort of Guarantee do you offer?

Since I only work directly with 11 clients and my goal is to keep my clients long-term, it doesn’t benefit me to waste time if I don’t think Make Business Matter is the right fit.

So, I don’t take on any clients I don’t think I can help based on my 19 years of experience.

But, if you don’t think Make Business Matter is right for you after the first session, I’ll refund your money, no questions asked.

Will you actually understand what works for MY unique business?

Yes.

I’ve seen too many agencies not pay attention to what their clients ask for or create clever strategies that aren’t right for the brand.

I find not listening disrespectful.

I learn your business almost as well as you know it. This is how I can offer advice that’s right for your business. I understand it better than any agency.

To do this, I never take on more than 11 clients directly. I also never take on any new clients while I’m getting to learn your business.

This also lets me have the time to do what other agencies never do: make you feel like you’re my only client.

What types of clients do you work with?

During my 19-year career as a marketing and branding expert, I’ve worked with the executive teams in everything from startups like theory11 to multi-billion dollar retailers like Kohl’s and Zappos. Lifestyle retailers like Life is Good to sporting-goods retailers like GripGrab and Scheels. Day-trading software companies like Tradestation to Bible publishers like Thomas Nelson. Radio stations like Boom 97.3 to television stations like Turner Classic Movies.

To work with me directly, your company should generate at least $1 million a year in revenue.

Building marketing and brand strategy systems like I do at Make Business Matter rarely makes sense for companies doing less than $1 million in revenue. Focusing on other aspects of the business usually makes more sense.

What are Marketing and Branding, exactly? How do Marketing and Branding work together?

Marketing is everything you do to understand your customers. And it is everything you do to drive your customers to take action by showing that you can help them fulfill their hopes, achieve their dreams, mitigate their fears, and satisfy their desires.

This definition places marketing at a central role in the organization. It makes marketing inform all activities that lead to the customer making a purchase.

Branding is the process of using psychological tools and business strategies to influence how people think and feel about your organization.

The goal of branding, therefore, is to increase the likelihood that people will become your customers and stay your customers.

In short, branding makes customers prefer you so that your marketing processes are more likely to make them take action.

Does Make Business Matter offer any pro bono work?

Make Business Matter works with one to two pro bono clients per year on a limited basis.

All pro bono clients must be registered nonprofits.

Make Business Matter also donatea 5% of yearly net profit to charity.

Make Business Matter Logo

WANT TO BE

YOUR CUSTOMERS'

FIRST CHOICE?

Make Business Matter Logo

BRANDING THAT DRIVES PREFERENCE.

MARKETING THAT DRIVES ACTION.

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