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Aaron Shields

Meaningful Branding: Build a Brand that Matters

While revolution must be led from the top, it rarely starts at the top. The spirit of revolution already exists in the hearts and minds of motivated employees and loyal customers. It shows up in the individual stories that employees tell about the work they do. And it shows up
Mar 30, 2023 15 min read

5 Strategies for Leading During a Crisis (or Any Change)

Circumstance does not make the man; it reveals him to himself.         —James Lane Allen[1] When it comes to leading during a crisis, there isn’t a one-size-fits-all approach. Every organization is different. And, what works for one organization may not work for another. There’s no single “correct” response.
Mar 30, 2023 46 min read
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This is Make Business Matter, a brand new site by Aaron Shields that's just getting started. Things will be up and running here shortly, but you can subscribe in the meantime if you'd like to stay up to date and receive emails when new content is published!
Mar 1, 2023
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